Should
I Sell my Own Home?
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So you're considering
selling your home yourself. That's a tough decision. You want to save
money, yet you're unsure about what you need to do to get the optimal
results.
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As a salesperson for your home. you will be faced with a multitude of
decisions ranging from pricing your home to sell to contract
negotiations. How you manage these issues can be the difference between
success and failure.
Here are some helpful hints - recommended by experienced Certified
Residential Specialists - to help you sell your home. This information
is not all-inclusive and does not replace the expertise provided by a
residential specialist.
Are You Priced to Sell?
| Determine your home's market value - the highest price a ready,
willing and able buyer will pay.
| Consider the cost of financing and its availability.
| Remember that a "For Sale By Owner" home typically
attracts bargain hunters who may expect you to lower your price since
they too are looking to save on commissions |
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Advertise - Let Prospects Know
You're Ready to Sell
| Create a makreting plan to promote your home.
| Set a budget and stick to it.
| Put up a professional looking sign that prospective buyers can see
from the street (check local ordinances to make sure a For Sale sign
is permitted)
| Place classified ads in your neighborhood and city newspapers.
| Talk to people you know at professional organizations, church groups
and work, spreading the word about your home |
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Preparing Your Home to Sell
| Make sure your home is clean and organized. Keep your lawn cut and
closets well organized.
| Keep your home repaired. Fix loose doorknobs, stuck windows, warped
cabinet doors and leaky faucets. Paint old walls and replace worn
carpets.
| Create a friendly atmosphere with fresh flowers, lots of sunlight, a
fire in the fireplace in winter and open windows in summer. |
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Tips For Showing Your Home
| Always make appointments with prospects before showing your home.
| Try to screen the ``buyers" from the ``lookers." Often
``For Sale By Owner" signs mean ``Curiosity Seekers
Welcome."
| Pre-qualify your potential buyers to ensure that they can afford to
buy your home. |
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Negotiate - Be Informed and
Prepared
| Try to resolve buyer doubts, keep interest and speed your sale to
conclusion.
| Once an offer is made, agree on the price and terms, respond to
objections and try to be open to your buyer's concerns. |
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Draw Up the Contract
| Have an attorney or qualified individual preside over the agreement
| Set the closing date and time
| Include a list of those items you want written into the contract,
including personal property to remain with the home (refrigerator,
microwave oven, dishwasher, etc.).
| REMEMBER, as the seller you are obligated by law to
disclose any material defects regarding your property to the
purchaser, |
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WHEN YOU WANT PROVEN RESULTS - Contact a
Certified Residential Specialist (CRS). A Residential
Specialist can make selling your home a lot easier!
As you can see, effectively selling your home is a difficult and
demanding job that requires your full attention 24 hrs, a day - seven
days a week.
That's why thousands of homeowners, like yourself, take advantage of
the specialized services provided by a CRS, Certified Residential
Specialists can get you the highest possible price for your property and
reduce unnecessary expenses through professional guidance and advice. A
CRS can also help you sell your home faster and for the best price
because he/she:
| Can set the price- of your. home realistically by conducting a
Comparative Market Analysis that will support the price with research,
facts and statistics,
| Are well-versed in alternative financing and can help
relieve the buyer's financing concerns and help expedite the sale of
your home.
| Belong to the Multiple Listing Service, and are able to
locate active buyers through a special network,
| Are able to act as a third-party negotiator between you and
the buyer, making sure the selling price and buying price are a win
for both parties,
| Can screen prospects so you don't have to expose your
family to any stranger who knocks at your door; they can make sure
the prospect is qualified and not just a "looker." |
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Your home is your most valuable possession. Can you afford to
leave the sale of such an important asset to chance?
©Copyright 1999 Residential Sales Council All rights
reserved.
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